WHAT IS DIGITAL MARKETING ?
Digital marketing is the process of using digital means to interact with consumers, make them aware of the product or services and market their business.
Digital marketing is different from the conventional form of marketing because it uses internet technologies and electronic devices such as search engines, social media, cell phones and computers.
It is a step-by-step process whose goal is to reach out to a particular target group and which has a more measurable effect compared to traditional marketing, making it cheaper as well. The process includes various techniques such as SEO, blogging, video marketing, email marketing, PPC among others.
Through these techniques, firms will be able to interact with consumers through their consumer purchase process from the point when they first come across the firm to when they become loyal customers.
